Despite tightening of belts in uncertain economic times, consumers are still spending money on holidays and consider them a priority. However, results also indicate that people are increasingly very budget aware, and value for money is a key factor in choice of destination.
A new survey released by Marco Polo Travel Publishing signals good news for the travel industry in 2013, with 92% of those questioned planning to take a break this year.
The survey of over 1,000 adults aged between 16 - 55+, found that despite tightening of belts in uncertain economic times, consumers are still spending money on holidays and consider them a priority. However, results also indicate that people are increasingly very budget aware, and value for money is a key factor in choice of destination.
Key survey findings include:
92% of those questioned are planning on taking at least one holiday in 2013
Nearly 40% said that budget most governed their choice of holiday destination
Most people are choosing to holiday closer to home, with nearly 75% of those surveyed taking their last holiday in the UK or Europe
Holidays remain a priority for the majority, with over 70% of those questioned feeling a holiday was more important than a new TV, new gadgets (iPad, Xbox, Smartphones etc) or eating out
Sun/beach holidays provide the ideal holiday for many (35%), but results also suggest that holidaymakers are looking for more than just lying on the beach, with culture (22%) and sights of interest in the area (29%) also key factors in choice of holiday destination
The internet and travel guides are the most popular sources of travel information, with personal recommendations from friends and family also considered very important
Smartphone apps still have a way to go before becoming the 'go to' source of information, with only 8.3% of those questioned using them as a source of travel info.
“This survey is encouraging news for the travel industry this year and shows that the majority of people still consider an annual holiday to be a priority”, says Ian MacDonald, Managing Director of Marco Polo. “However, value for money is a key consideration. Consumers are becoming increasingly budget conscious and prepared to shop around. It’s also encouraging to see that consumers still value printed travel guides as a useful source of travel information – printed guides are here to stay for some time to come.”
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