HOTELIERS New Year resolutions

The growth of social networking sites as a business development tool is top of some hotelier’s minds with 16% resolving to learn more about how these sites and search engine optimisation can help grow their business. A survey of UK hoteliers by Choice Hotels Europe into their New Year resolutions reveals that promoting their hotels more regularly and consistently tops the list of their resolutions for 2013. The survey, which was conducted amongst over 30 hotel owners and General Managers at the end of November, also revealed that 26% of respondents intend to delegate more effectively next year to allow them to concentrate on the strategic focus of their business. The growth of social networking sites as a business development tool is top of some hotelier’s minds with 16% resolving to learn more about how these sites and search engine optimisation can help grow their business. While focus moves online, only a handful (3%) are planning on joining either a UK-wide or regional business organisation or networking group to help stimulate demand for their hotel and widen their business network. Surprisingly, despite the hotel sector being known for its long hours, only a small sample (13%) say their top 2013 New Year resolution is to achieve a better work/life balance. Duncan Berry, UK CEO, Choice Hotels Europe commented: “Our survey reveals that UK hoteliers are gearing up to make 2013 the year they go all out to promote their hotels more regularly while also resolving to keep their eye on the strategic needs of their business.” The Choice Hotels Europe portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to luxury hotels. Choice Hotels Europe franchises nearly 500 hotels across Europe alone. Brands franchised by Choice Hotels Europe include Clarion, described as four-star, Quality, which sits in the three-star bracket and provides a mid-scale full service offering and Comfort, the largest Choice Hotels International brand worldwide, known for value and reliability. Questionnaire was completed by 32 UK-based hotelier owners, operators and General Managers on Monday 19 November.

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